Myosin Wonder Project TRIBE v2 + MIROFISH ← Back to Hub
Neural Creative Intelligence
TRIBE v2 cortical scoring × MiroFish 200-agent swarm — 6 titles, 3 audiences, 18 neural maps
GENERATED APR 9, 2026 • 114 CREATIVES ANALYZED
mScore Heatmap
Neural activation score (0-100) per title × audience. Higher = stronger cortical response.
Faith First
Multi-Gen
Big on Values
It's Not Like That
54A45 M68 E52
80A81 M83 E82
79A75 M81 E84
House of David
87A81 M89 E90
78A75 M82 E77
82A84 M83 E78
Licensed Library
77A74 M81 E77
73A73 M70 E77
70A73 M61 E75
Sarah's Oil
85A82 M88 E87
79A74 M82 E83
78A75 M82 E78
Brand/Bundle
75A74 M68 E81
72A73 M75 E69
74A75 M68 E79
Influencer Content
72A57 M75 E78
82A78 M82 E86
83A85 M83 E89
House of David
Faith First (55+)
87
mScore

This audience processes David's story through personal spiritual journey lens - his failures and redemption mirror their own faith walk. The 'calling

Sarah's Oil
Faith First (55+)
85
mScore

Fusiform face activation peaks at 89 because this audience forms deep parasocial bonds with testimony givers - they literally see Sarah as a sister in

Influencer Content
Big on Values (18-34)
83
mScore

This audience's fusiform face area shows exceptional activation (92) because they're neurologically primed for parasocial bonding during identity form

Faith First Radar
Multi-Gen Radar
Big on Values Radar
Neural Receptivity Calendar
When each audience is most neurally receptive to Wonder content. Darker = higher receptivity.

Faith First

Mon
Tue
Wed
Thu
Fri
Sat
Sun
6-9 AM
10
10
100
100
10
10
100
9-12 PM
10
10
100
100
10
10
100
12-3 PM
10
10
100
100
10
10
100
3-6 PM
10
10
100
100
10
10
100
6-9 PM
10
10
100
100
10
10
100
9-12 AM
10
10
100
100
10
10
100

Multi-Gen

Mon
Tue
Wed
Thu
Fri
Sat
Sun
6-9 AM
10
34
95
83
10
10
83
9-12 PM
10
66
100
100
10
10
100
12-3 PM
10
66
100
100
10
10
100
3-6 PM
10
66
100
100
10
10
100
6-9 PM
10
91
100
100
10
10
100
9-12 AM
10
58
100
100
10
10
100

Big on Values

Mon
Tue
Wed
Thu
Fri
Sat
Sun
6-9 AM
10
34
79
68
10
10
67
9-12 PM
10
34
79
68
10
10
67
12-3 PM
10
34
79
68
10
10
67
3-6 PM
10
34
79
68
10
10
67
6-9 PM
10
58
100
100
10
10
100
9-12 AM
10
58
100
100
10
10
100

Faith First Timing

Sunday + Wednesday are sacred touchpoints. Morning 6-9 AM catches devotional time. Evening 7-9 PM is the primary window. Steady pacing, never aggressive.

Multi-Gen Timing

8:30-10:30 PM after kids bedtime is the golden window. Pulse pacing works best. Tuesday-Thursday mid-week performs strongly alongside Sunday.

Big on Values Timing

7-10 PM primary, with a late-night 11pm-1am secondary window. Tuesday-Thursday for influencer content. Only 3-14 day lead time needed vs 21-45 for FF.

HYBRID STRATEGY WINS

MiroFish 8-archetype swarm simulation: 6/8 prefer hybrid, title-first acquisition funneling to platform value

Bundle / Platform Strategy
Brand awareness + platform promotion
$13,669
Spend
34,031
LPV
$0.40
CPLPV
31.4%
Eng Rate

Swarm Finding

Brand/Bundle ads score lowest on memory encoding (mScore 72-75). Exciting but forgettable without title anchoring. Nostalgic Nancy (68, FF) was the only archetype that preferred pure bundle approach.

Individual Title Strategy
Title-specific campaigns + channel pages
$15,192
Spend
47,417
LPV
$0.32
CPLPV
34.4%
Eng Rate

Swarm Finding

Individual titles outperform bundle on every metric: 20% lower CPLPV, 10% higher engagement. INLT is the universal gateway. HOD is the FF magnet. Influencer content is the BV secret weapon.

Hybrid Strategy Recommendation

Lead acquisition campaigns with individual title spotlights (The Chosen for Big on Values, faith documentaries for Faith First, educational content for Multi-Gen), then funnel to channel pages that showcase category depth, finally reveal full platform bundle value in onboarding

Money Insight

Stop broad platform advertising - title-specific campaigns will have higher conversion rates and lower CAC by addressing quality skepticism upfront before asking for subscription commitment

Critical Objections to Address:
  1. Another subscription cost when already oversubscribed
  2. Skepticism about Christian content quality and preachiness
  3. Need to vet content appropriateness before family/congregation recommendation
MiroFish 200-Agent Swarm Simulation
8 archetypes debated Bundle vs Channel strategy across 2 rounds. Consensus: HYBRID.
Devoted Dorothy
Faith First • Confidence: 8/10
CHANNEL_PAGES
I want to see exactly what faith content is available before committing. A dedicated faith channel page would let me browse titles I trust and avoid stumbling onto inappropriate content that might be mixed in elsewhere.
Converting title: Miracles of Faith: True Stories • Subscribe: Yes • Retention: low
Modern Marcus
Multi-Gen • Confidence: 8/10
HYBRID
I need to see the platform's full value proposition to justify another subscription, but individual title promotions help me quickly identify family-appropriate content. The hybrid approach lets me evaluate both breadth and specific shows my kids would enjoy.
Converting title: Family Adventure Chronicles • Subscribe: Yes • Retention: medium
Seeking Sierra
Big on Values • Confidence: 8/10
HYBRID
I need to see quality individual titles first to overcome my skepticism about 'Christian content,' but then want to discover the platform has depth beyond just one show. Lead with your best content, then show the broader value.
Converting title: The Chosen • Subscribe: Yes • Retention: medium
Pastor Pete
Faith First • Confidence: 8/10
HYBRID
I need to see the full platform to understand Wonder Project's mission and values, but individual channel pages let me evaluate specific content for appropriateness before recommending to families. This dual approach respects my vetting responsibility while showcasing breadth.
Converting title: Faith & Wonder: Stories of God's Creation • Subscribe: Yes • Retention: low
Busy Brenda
Multi-Gen • Confidence: 8/10
HYBRID
I need to see specific educational titles that justify another subscription, but also understand the full platform value since I'm already paying for too many services. Show me the educational gems first, then convince me there's enough variety to replace something else I'm currently paying for.
Converting title: Interactive History Adventures: Kids Learn Through Immersive Storytelling • Subscribe: Yes • Retention: medium
Creator Carlos
Big on Values • Confidence: 8/10
HYBRID
I need to see specific faith-based content upfront to know it's worth my time, but bundling helps justify the cost since I create multiple videos per week. Individual title promotion lets me quickly assess if content aligns with my values and will engage my audience.
Converting title: The Chosen • Subscribe: Yes • Retention: medium
Nostalgic Nancy
Faith First • Confidence: 8/10
BUNDLE
I want to see everything wholesome in one place, like the old TV Guide where I could find all my shows. Individual channels feel too complicated and scattered for someone like me who just wants good, clean entertainment.
Converting title: Touched by an Angel • Subscribe: Yes • Retention: medium
Trendy Tyler
Big on Values • Confidence: 8/10
HYBRID
I need to see individual titles to vet content for my youth group, but the bundle approach helps justify the value proposition to parents and church leadership. A hybrid lets me spotlight specific safe titles while showing the platform's breadth.
Converting title: The Chosen • Subscribe: Yes • Retention: low

Faith First

Wants dedicated faith content discovery but needs platform breadth shown for value - lead with faith channel pages then reveal full ecosystem

Multi-Gen

Highly price-sensitive and subscription-fatigued - must prove individual title value first, then demonstrate platform can replace existing services

Big on Values

Skeptical of 'Christian content' quality - requires individual title proof points like The Chosen to establish credibility before platform exploration

Creative Lead Time Requirements
How far in advance creative needs to be ready for each title × audience to achieve peak neural impact.
45 days
3 combinations
▶ House of David × Faith First (55+) — mScore 87, steady pacing
⚡ House of David × Big on Values (18-34) — mScore 82, pulse pacing
▶ It's Not Like That × Faith First (55+) — mScore 54, steady pacing
21 days
9 combinations
▶ Sarah's Oil × Faith First (55+) — mScore 85, steady pacing
⚡ It's Not Like That × Multi-Gen (35-54) — mScore 80, pulse pacing
⚡ It's Not Like That × Big on Values (18-34) — mScore 79, pulse pacing
⚡ Sarah's Oil × Multi-Gen (35-54) — mScore 79, pulse pacing
⏩ House of David × Multi-Gen (35-54) — mScore 78, front-load pacing
▶ Licensed Library × Faith First (55+) — mScore 77, steady pacing
▶ Brand/Bundle × Faith First (55+) — mScore 75, steady pacing
⚡ Licensed Library × Multi-Gen (35-54) — mScore 73, pulse pacing
⚡ Brand/Bundle × Multi-Gen (35-54) — mScore 72, pulse pacing
14 days
5 combinations
⚡ Influencer Content × Multi-Gen (35-54) — mScore 82, pulse pacing
⚡ Sarah's Oil × Big on Values (18-34) — mScore 78, pulse pacing
⚡ Brand/Bundle × Big on Values (18-34) — mScore 74, pulse pacing
▶ Influencer Content × Faith First (55+) — mScore 72, steady pacing
⚡ Licensed Library × Big on Values (18-34) — mScore 70, pulse pacing
3 days
1 combination
⚡ Influencer Content × Big on Values (18-34) — mScore 83, pulse pacing

▶ Steady Pacing

For Faith First 55+. Consistent, predictable media presence. No aggressive bursts. Sunday and Wednesday anchors. 21-45 day lead time allows community word-of-mouth to build.

⚡ Pulse Pacing

For Multi-Gen and Big on Values. Concentrated bursts around content drops and tentpole moments. 14-21 day lead time. Tuesday-Thursday concentration with Sunday amplification.

⏩ Front-Load

HOD × Multi-Gen specifically. This audience needs strong initial impression to overcome decision fatigue. 21-day lead, heavy first week then sustain.

Title Magnetism Map
Which titles pull which segments strongest. The magnet score combines neural activation, actual performance, and swarm purchase intent.
It's Not Like That
→ Multi-Gen
80
Peak mScore
This audience's prefrontal cortex activation is exceptionally high (88) because they're constantly evaluating content th
House of David
→ Faith First
87
Peak mScore
This audience processes David's story through personal spiritual journey lens - his failures and redemption mirror their
Licensed Library
→ Faith First
77
Peak mScore
This audience's prefrontal cortex fires intensely on value alignment assessment - they're mentally cataloging 'is this t
Sarah's Oil
→ Faith First
85
Peak mScore
Fusiform face activation peaks at 89 because this audience forms deep parasocial bonds with testimony givers - they lite
Brand/Bundle
→ Faith First
75
Peak mScore
This audience's prefrontal cortex activation is exceptionally high (88) because bundle decisions represent significant h
Influencer Content
→ Big on Values
83
Peak mScore
This audience's fusiform face area shows exceptional activation (92) because they're neurologically primed for parasocia
Strategic Implications

INLT is the universal gateway

Highest performance across all three audiences ($16K+ spend, 35-39% engagement). Lead acquisition campaigns with INLT trailers, then funnel to platform.

HOD is the Faith First magnet

mScore 87 for FF 55+ (highest single combination). Deploy 45 days ahead with steady pacing. Sunday morning and Wednesday evening are peak windows.

Influencer content owns Big on Values

mScore 83 with fusiform face area at 92 - this audience is neurologically wired for parasocial creator connections. Only 3-day creative lead time needed.

Brand/Bundle ads are forgettable

Lowest memory encoding scores (68-75). High prefrontal (evaluation) but low temporal memory. Use bundle messaging only AFTER title-specific hooks.

Licensed Library is the retention play

Highest engagement rates (31-61%) at lowest CPC ($0.14-0.15). Position as added value during onboarding, not for acquisition.

Sarah's Oil is the FF conversion closer

mScore 85 for FF with highest fusiform face activation (89). Testimonial format creates deep parasocial bonds. Use as retargeting for FF audience.


Powered by TRIBE v2 Neural Scoring × MiroFish 200-Agent Swarm • Myosin Intelligence Engine