└ TWP_SRCH_LICENSED-LIBRARY_BLUE-BLOODS $2,563 18,568 795 4.28% $3.22 $21.78
CTV Performance 155940 placements
$524,510 spent MTD. 98.55% VCR across 11 publishers. CPV: $0.0280 . Top publisher: Discovery Plus. 50 creatives running.
Campaign Spend Impressions Completions VCR Clicks Myosin_Wonder_Originals_Jan_Q1_2026 $255,481 9.1M 9.0M 98.40% 175 Myosin_Wonder_Brand_Catalog_Jan_Q1_26 $186,018 6.6M 6.6M 98.88% 380 Myosin_Wonder_House_Of_David_Jan_Q1_26 $83,011 3.0M 2.9M 98.24% 9
CTV by Publisher Top 10
Publisher Spend Impressions Completions VCR Discovery Plus $142,465 5.1M 5.0M 98.94% NBC Peacock $94,730 3.4M 3.4M 99.00% Series Present RON $92,504 3.3M 3.2M 97.56% NBC Universal Streaming $90,239 3.2M 3.2M 98.94% AMC Networks $48,931 1.7M 1.7M 97.71% AETN $18,063 646,460 634,054 98.08% AE Networks $14,460 516,764 511,089 98.90% DIRECTV RON and Mobile $14,140 505,304 500,448 99.04% Samsung Entertainment $8,912 318,580 312,246 98.01% OTTera RON $60.20 2,150 2,037 94.74%
CTV Publisher Spend Trend
CTV Creative Performance 50 creatives
Creative Spend Impressions Completions VCR CPV CPEV HDAV_30s $83,011 3.0M 2.9M 98.24% $0.0280 $0.0285 INLT_S1_30s_FeelingBoard_Post_16x9_en_US $34,550 1.2M 1.2M 98.43% $0.0280 $0.0284 INLT_S1_15s_FeelingBoard_Post_16x9_en_US $33,206 1.2M 1.2M 98.88% $0.0280 $0.0283 INLT_S1_15spot_FeelingBroad_16x9_en_US $25,383 906,537 894,547 98.68% $0.0280 $0.0284 INLT_S1_Trailer_30s_FeelingBroad_16x9_en_US $25,327 904,534 890,685 98.47% $0.0280 $0.0284 INLT_S1_Trailer_30s_FeelingFaith_16x9_en_US $25,278 902,778 888,896 98.46% $0.0280 $0.0284 INLT_S1_60spot_HaveFaith_16x9_Final_en_US $24,978 892,075 871,212 97.66% $0.0280 $0.0287 15_spot_Sizzle_PROMO_5_Brand $17,509 625,313 620,133 99.17% $0.0280 $0.0282 15_spot_Sizzle_PROMO_6_Brand $17,379 620,664 614,904 99.07% $0.0280 $0.0283 16x9_INLT_MultiGen_Originals $16,175 577,668 566,301 98.03% $0.0280 $0.0286 16x9_MultiGen_Sarahs_Oil_Originals $15,990 571,087 559,799 98.02% $0.0280 $0.0286 15 spot_Sizzle_PROMO_1_Brand $14,413 514,751 510,761 99.22% $0.0280 $0.0282 15_spot_Sizzle_PROMO_2_Brand $13,258 473,516 469,930 99.24% $0.0280 $0.0282 15_spot_Sizzle_PROMO_3_Brand $12,434 444,072 440,392 99.17% $0.... [truncated]
Creative by Publisher Breakdown
Discovery Plus — $142,465 | 5.1M impr | 98.94% VCR | $0.0280 CPV
Creative Spend Impressions Completions VCR CPV CPEV HDAV_30s $17,210 614,645 606,667 98.70% $0.0280 $0.0284 INLT_S1_60spot_HaveFaith_16x9_Final_en_US $11,996 428,415 420,615 98.18% $0.0280 $0.0285 INLT_S1_15spot_FeelingBroad_16x9_en_US $8,727 311,665 309,052 99.16% $0.0280 $0.0282 INLT_S1_30s_FeelingBoard_Post_16x9_en_US $8,513 304,049 300,275 98.76% $0.0280 $0.0284 INLT_S1_15s_FeelingBoard_Post_16x9_en_US $7,137 254,886 252,677 99.13% $0.0280 $0.0282 INLT_S1_Trailer_30s_FeelingBroad_16x9_en_US $6,507 232,399 229,667 98.82% $0.0280 $0.0283 16x9_INLT_MultiGen_Originals $5,843 208,680 206,037 98.73% $0.0280 $0.0284 16x9_MultiGen_Sarahs_Oil_Originals $5,726 204,500 201,904 98.73% $0.0280 $0.0284 INLT_S1_Trailer_30s_FeelingFaith_16x9_en_US $5,617 200,621 198,161 98.77% $0.0280 $0.0283 15_spot_Sizzle_PROMO_5_Brand $4,247 151,669 150,597 99.29% $0.0280 $0.0282 15_spot_Sizzle_PROMO_6_Brand $4,210 150,359 149,309
Teads Performance 113 line items
Line Item Spend Impressions Clicks CTR CPM Perf. Video House of David $3,865 460,178 1,518 0.33% $8.40 Vertical Scroller Brand/Catalog $3,848 229,077 2,336 1.02% $16.80 Vertical Scroller Originals $3,843 228,763 1,888 0.83% $16.80 Vertical Scroller House of David $3,833 228,176 2,059 0.90% $16.80 Landscape Video Originals $3,725 258,648 770 0.30% $14.40 Landscape Video Brand/Catalog $3,723 258,571 780 0.30% $14.40 Landscape Video House of David $3,714 257,935 701 0.27% $14.40 Perf. Video Brand/Catalog $3,581 426,363 1,421 0.33% $8.40 Perf. Video Originals $3,268 389,080 1,138 0.29% $8.40 Landscape Video Brand/Catalog - Teads $2,144 148,901 338 0.23% $14.40 Perf. Video Brand/Catalog - Teads $1,916 228,141 569 0.25% $8.40 Landscape Video House of David - Teads $1,847 128,287 291 0.23% $14.40 Landscape Video Originals - Teads $1,816 126,124 259 0.21% $14.40 Vertical Scroller Originals - Teads $1,748 104,026 2,232 2.15% $16.80 Vertical Scroller Brand/Catalog - Teads $1,745 103,872 2,040 1.96% $16.80 Vertical Scroller House of David - Teads $1,743 103,754 2,181 2.10% $16.80 Perf. Video House of David... [truncated]
Linkby (Affiliate) Performance 4 publishers
Total Budget
$49,000
Campaign allocation
Spent
$48,999
100% of budget
Total Clicks
16,333
Avg $3.00 CPC
Linkby Est. CPSU
$20.27
REALLOCATE | 1.85% conv
Publisher Spend Clicks Cost/LPV Est. CPSU Action Reviewed $40,830 13,610 $3.00 $20.27 REALLOCATE NY Post $7,194 2,398 $3.00 $20.27 REALLOCATE a360 Media $522.00 174 $3.00 $20.27 REALLOCATE USA TODAY $453.00 151 $3.00 $20.27 REALLOCATE
Total Spend
$117,793
04-01 to 04-12
Impressions
750,431
4 campaigns
Clicks
44,932
Search clicks
CTR
5.99%
Click-through rate
Avg CPC
$2.62
Cost per click
Campaign Performance 4 campaigns
Click a campaign row to expand ad groups
Campaign / Ad Group Spend Impressions Clicks CTR CPC Est. CPSU Action TWP_SRCH_BRAND ▼$54,966 91,554 17,882 19.53% $3.07 $20.77 REALLOCATE └ TWP_SRCH_BRAND_EXACT $4,176 10,175 2,385 23.44% $1.75 $94.65 REALLOCATE └ TWP_SRCH_BRAND_PHRASE $1,415 4,955 814 16.43% $1.74 $93.95 REALLOCATE TWP_SRCH_LICENSED-LIBRARY ▼$31,200 281,088 9,586 3.41% $3.25 $21.99 REALLOCATE └ TWP_SRCH_LICENSED-LIBRARY_BLUE-BLOODS $2,563 18,568 795 4.28% $3.22 $21.78
Cost Per Signup Analysis 1.85% conv rate
Google Ads Daily Est. CPSU
Campaign Spend Clicks CPC Est. CPSU Action TWP_SRCH_BRAND $54,966 17,882 $3.07 $20.77 REALLOCATE TWP_SRCH_LICENSED-LIBRARY $31,200 9,586 $3.25 $21.99 REALLOCATE TWP_SRCH_ORIGINALS $21,745 9,076 $2.40 $16.19 OPTIMIZE TWP_SRCH_FAITH $9,882 8,388 $1.18 $63.68 REALLOCATE
CTV Performance 155940 placements
$524,510 spent MTD. 98.55% VCR across 11 publishers. CPV: $0.0280 . Top publisher: Discovery Plus. 50 creatives running.
Campaign Spend Impressions Completions VCR Clicks Myosin_Wonder_Originals_Jan_Q1_2026 $255,481 9.1M 9.0M 98.40% 175 Myosin_Wonder_Brand_Catalog_Jan_Q1_26 $186,018 6.6M 6.6M 98.88% 380 Myosin_Wonder_House_Of_David_Jan_Q1_26 $83,011 3.0M 2.9M 98.24% 9
CTV by Publisher Top 10
Publisher Spend Impressions Completions VCR Discovery Plus $142,465 5.1M 5.0M 98.94% NBC Peacock $94,730 3.4M 3.4M 99.00% Series Present RON $92,504 3.3M 3.2M 97.56% NBC Universal Streaming $90,239 3.2M 3.2M 98.94% AMC Networks $48,931 1.7M 1.7M 97.71% AETN $18,063 646,460 634,054 98.08% AE Networks $14,460 516,764 511,089 98.90% DIRECTV RON and Mobile $14,140 505,304 500,448 99.04% Samsung Entertainment $8,912 318,580 312,246 98.01% OTTera RON $60.20 2,150 2,037 94.74%
CTV Creative Performance 50 creatives
Creative Spend Impressions Completions VCR CPV CPEV HDAV_30s $83,011 3.0M 2.9M 98.24% $0.0280 $0.0285 INLT_S1_30s_FeelingBoard_Post_16x9_en_US $34,550 1.2M 1.2M 98.43% $0.0280 $0.0284 INLT_S1_15s_FeelingBoard_Post_16x9_en_US $33,206 1.2M 1.2M 98.88% $0.0280 $0.0283 INLT_S1_15spot_FeelingBroad_16x9_en_US $25,383 906,537 894,547 98.68% $0.0280 $0.0284 INLT_S1_Trailer_30s_FeelingBroad_16x9_en_US $25,327 904,534 890,685 98.47% $0.0280 $0.0284 INLT_S1_Trailer_30s_FeelingFaith_16x9_en_US $25,278 902,778 888,896 98.46% $0.0280 $0.0284 INLT_S1_60spot_HaveFaith_16x9_Final_en_US $24,978 892,075 871,212 97.66% $0.0280 $0.0287 15_spot_Sizzle_PROMO_5_Brand $17,509 625,313 620,133 99.17% $0.0280 $0.0282 15_spot_Sizzle_PROMO_6_Brand $17,379 620,664 614,904 99.07% $0.0280 $0.0283 16x9_INLT_MultiGen_Originals $16,175 577,668 566,301 98.03% $0.0280 $0.0286 16x9_MultiGen_Sarahs_Oil_Originals $15,990 571,087 559,799 98.02% $0.0280 $0.0286 15 spot_Sizzle_PROMO_1_Brand $14,413 514,751 510,761 99.22% $0.0280 $0.0282 15_spot_Sizzle_PROMO_2_Brand $13,258 473,516 469,930 99.24% $0.0280 $0.0282 15_spot_Sizzle_PROMO_3_Brand $12,434 444,072 440,392 99.17% $0.... [truncated]
DV360 Insertion Orders
Insertion Order Spend Impressions Clicks VCR Completes Wonder Project - HOD - Skippable $5,804 438,525 12 5.96% VCR 26,067 comp
Linkby (Affiliate) Performance 4 publishers
Total Budget
$49,000
Campaign allocation
Spent
$48,999
100% of budget
Total Clicks
16,333
Avg $3.00 CPC
Linkby Est. CPSU
REALLOCATE | 1.85% conv
Publisher Spend Clicks Cost/LPV Est. CPSU Action Reviewed $40,830 13,610 $3.00 $20.27 REALLOCATE NY Post $7,194 2,398 $3.00 $20.27 REALLOCATE a360 Media $522.00 174 $3.00 $20.27 REALLOCATE USA TODAY $453.00 151 $3.00 $20.27 REALLOCATE
Teads Performance 113 line items
Line Item Spend Impressions Clicks CTR CPM Perf. Video House of David $3,865 460,178 1,518 0.33% $8.40 Vertical Scroller Brand/Catalog $3,848 229,077 2,336 1.02% $16.80 Vertical Scroller Originals $3,843 228,763 1,888 0.83% $16.80 Vertical Scroller House of David $3,833 228,176 2,059 0.90% $16.80 Landscape Video Originals $3,725 258,648 770 0.30% $14.40 Landscape Video Brand/Catalog $3,723 258,571 780 0.30% $14.40 Landscape Video House of David $3,714 257,935 701 0.27% $14.40 Perf. Video Brand/Catalog $3,581 426,363 1,421 0.33% $8.40 Perf. Video Originals $3,268 389,080 1,138 0.29% $8.40 Landscape Video Brand/Catalog - Teads $2,144 148,901 338 0.23% $14.40 Perf. Video Brand/Catalog - Teads $1,916 228,141 569 0.25% $8.40 Landscape Video House of David - Teads $1,847 128,287 291 0.23% $14.40 Landscape Video Originals - Teads $1,816 126,124 259 0.21% $14.40 Vertical Scroller Originals - Teads $1,748 104,026 2,232 2.15% $16.80 Vertical Scroller Brand/Catalog - Teads $1,745 103,872 2,040 1.96% $16.80 Vertical Scroller House of David - Teads $1,743 103,754 2,181 2.10% $16.80 Perf. Video House of David... [truncated]
Creative Performance - Yesterday 102 ads
Ad Name Campaign Spend Impressions Clicks CTR WP_Influencers_Edited_BV_Video_Boosted_Martin WP_Influencers-Top-Tier_March $569.57 39,075 2,312 5.92% WP_Influencers_Edited_FF_Video_Boosted_Martin WP_Influencers-Top-Tier_March $542.09 27,620 2,338 8.46% WP_April_BV_Video_Faithful_SO_Sizzle WP_Faithful_Launch $350.64 35,398 1,088 3.07% WP_Influencers_INLT_FF_Video_Boosted_Sena WP_Influencers-Top-Tier_March $271.08 17,896 1,069 5.97% WP_Influencers_INLT_BV_Video_Boosted_Sena WP_Influencers-Top-Tier_March $248.18 21,400 1,011 4.72% WP_Influencers_Edited_BV_Video_Boosted_Hensley WP_Influencers-Mid-Tier_March $244.88 25,048 1,515 6.05% WP_Brand_FF_Video_Brand_Short_:30 WP_Brand_Q1 $217.53 12,880 1,008 7.83% INLT_TrailerCutdown_:30_Custom_N/A_FF WP_Originals_Q1 $206.72 15,299 1,099 7.18% WP_Brand_FF_Video_Brand_Long_:85 WP_Brand_Q1 $204.29 14,448 692 4.79% WP_April_BV_Video_Faithful_AC_Sizzle WP_Faithful_Launch $187.37 14,593 713 4.89% WP_Brand_FF_Video_Brand_Hero_Stories WP_Brand_Q1 $184.67 15,433 923 5.98% WP_Influencers_Edited_MG_Video_Boosted_Martin WP_Influencers-Top-Tier_March $183.67 14,119 712 5.04% WP_Influencers_Edited_FF_Video_Boosted_JuliaPoe WP_Influencers-Top-Tier_March $17... [truncated]
Cost Per Signup Analysis Q1 Actuals | 1.85% LPV-to-Trial
Est. CPSU = Cost per LPV ÷ 1.85% conversion rate •
● SCALE < $12 •
● OPTIMIZE $12-$18 •
● REALLOCATE > $18
Campaign Platform Spend Cost/LPV Est. CPSU Action Myosin_Wonder_Originals_Jan_Q1_2026 CTV $255,481 $1,460 $9,864 REALLOCATE Myosin_Wonder_Brand_Catalog_Jan_Q1_26 CTV $186,018 $489.52 $3,308 REALLOCATE Myosin_Wonder_House_Of_David_Jan_Q1_26 CTV $83,011 $9,223 $62,320 REALLOCATE WP_Influencers-Top-Tier_March Meta $61,759 $0.19 $10.15 SCALE TWP_SRCH_BRAND Google $54,966 $3.07 $20.77 REALLOCATE Reviewed Linkby $40,830 $3.00 $20.27 REALLOCATE TWP_SRCH_LICENSED-LIBRARY Google $31,200 $3.25 $21.99 REALLOCATE WP_Faithful_Launch Meta $22,423 $0.25 $13.69
Creative Performance by Cost Per Signup
▲ What's Working
WP_Influencers-Mid-Tier_March at 8.75% CTR
Top creative: WP_Influencers_Edited_FF_Video_Boosted_S
Est. CPSU: $6.78
41 creatives in SCALE tier
CPT range: $6.78 - $8.19
Total SCALE spend: $134,210
SCALE creatives 1.2x more efficient
Avg SCALE CPT: $9.99 vs portfolio $12.28
Reallocate budget from REALLOCATE → SCALE tiers
▼ What's Not Working
SCALE tier underspent
Only $134,210 in SCALE vs $733,045 in REALLOCATE
Needs 5x reallocation to SCALE
2 creatives above $18 CPT
Worst: INLT_FeelingWatchFree_:15_Custom_N/ at $26.88 CPT
3.31% CTR — consider pausing or reworking
Myosin_Wonder_Originals_Jan_Q1_2026 flagged REALLOCATE
$9,864 est. CPT on $255,481 spend
Test new audiences or creatives before scaling
Show OPTIMIZE Only (37)
OPTIMIZE Tier Creatives 37 creatives
Creative Campaign CTR Cost/LPV Est. CPSU Action WP
WP_Influencers_HOD_FF_Video_Boosted_Chad_ WP_Influencers-Top-Tier_March 8.70% $0.22 $12.09 OPTIMIZE Full Ad Name
WP_Influencers_HOD_FF_Video_Boosted_Chad_
Campaign
WP_Influencers-Top-Tier_March
Est. CPT
Top Creatives by CPT (Best) Yesterday
Creative Campaign CTR Cost/LPV Est. CPSU Action WP
WP_Influencers_Edited_FF_Video_Boosted_SeanLowe WP_Influencers-Mid-Tier_March 8.75% $0.13 $6.78 SCALE Full Ad Name
WP_Influencers_Edited_FF_Video_Boosted_SeanLowe
Campaign
WP_Influencers-Mid-Tier_March
WP
WP_Influencers_OldStories_FF_Video_Boosted_Jacob WP_Influencers-Mid-Tier_March 4.96% $0.16 $8.90 SCALE Full Ad Name
WP_Influencers_OldStories_FF_Video_Boosted_Jacob
Campaign
WP_Influencers-Mid-Tier_March
Show 68 more ▼
Bottom Creatives by CPT (Worst) Needs Attention
Creative Campaign CTR Cost/LPV Est. CPSU Action IN
INLT_FeelingWatchFree_:15_Custom_N/A_MG WP_Originals_Q1 3.31% $0.50 $26.88 REALLOCATE Full Ad Name
INLT_FeelingWatchFree_:15_Custom_N/A_MG
Est. CPT
<... [truncated]
WP
WP_April_MG_Video_FaithfulOS_Sizzle WP_Faithful_Launch 3.68% $0.29 $15.55 OPTIMIZE Full Ad Name
WP_April_MG_Video_FaithfulOS_Sizzle
Campaign
WP_Faithful_Launch
Subscriber Summary Date-Filtered
Total Subscribers
814,800
Latest count
Net Growth (Period)
+28,541
786,259 → 814,800
Total Free Trials
72,843
04-01 – 04-12
Avg Daily Growth
+2,595/day
Trend: accelerating
Daily Subscriber Changes
Date Paid Subs Change Free Trials Trial Change 04-12 814,800 ▲ +2,600 3,093 ▲ +21 04-11 812,200 ▲ +3,900 3,072 ▲ +430 04-10 808,300 ▲ +8,200 2,642 ▲ +208 04-09 800,100 ▲ +1,100 2,434 ▼ -416 04-08 799,000 ▼ -200 2,850 ▼ -582 04-07 799,200 ▲ +700 3,432 ▼ -697 04-06 798,500 ▲ +4,700 4,129 ▼ -941 04-05 793,800 ▲ +1,600 5,070 ▼ -7,520 04-04 792,200 ▲ +2,300 12,590 ▼ -8,868 04-03 789,900 ▲ +1,600 21,458 ▲ +14,567 04-02 788,300 ▲ +2,041 6,891 ▲ +1,709
Correlation Analysis & Insights
▲ What's Working
TWP_SRCH_BRAND
19.53% CTR | $3.07 CPC
Google | $54,966 spend
WP_Influencers-Top-Tier_March
6.10% CTR | $0.19 CPC
Meta | $61,759 spend
WP_Influencers-Mid-Tier_March
5.94% CTR | $0.15 CPC
Meta | $20,688 spend
▼ Watch List
TWP_SRCH_LICENSED-LIBRARY
3.41% CTR | $3.25 CPC
Google | $31,200 spend
WP_Faithful_Launch
4.07% CTR | $0.25 CPC
Meta | $22,423 spend
TWP_SRCH_FAITH
4.20% CTR | $1.18 CPC
Google | $9,882 spend
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📊 Platform Summary
📈 Spend + CPT Charts
📈 Platform + CPT Thresholds
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📊 Facebook vs Instagram
📄 Google Ads
📺 CTV Performance
🎬 CTV Creative × Publisher
📄 Teads
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🎨 Creative Performance
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