| Campaign / IO | Platform | Spend | Impressions | Clicks | CTR | CPC / VCR |
|---|---|---|---|---|---|---|
| TWP_SRCH_BRAND | Google Ads | $14,216.64 | 23,635 | 4,567 | 19.32% | $3.11 |
| TWP_SRCH_LICENSED-LIBRARY | Google Ads | $6,619.77 | 65,591 | 2,000 | 3.05% | $3.31 |
| TWP_SRCH_ORIGINALS | Google Ads | $5,324.64 | 43,368 | 2,058 | 4.75% | $2.59 |
| DV360 | $8,420.10 | 638,364 | 24 | 0.00% | 6.0% VCR | |
| Wonder Project - HOD - Skippable | DV360 | $8,420.10 | 638,364 | 24 | 0.00% | 6.0% VCR |
| None | DV360 | $0.00 | 0 | 0 | 0.00% | 0.0% VCR |
| Active View metrics are accredited only when Measurement Source = Measured | DV360 | $0.00 | 0 | 0 | 0.00% | 0.0% VCR |
| DMA | Spend | Impressions | CPM |
|---|---|---|---|
| $8,420.10 | 638,364 | $13.19 | |
| Los Angeles, CA | $415.05 | 31,356 | $13.24 |
| New York, NY | $410.53 | 31,337 | $13.10 |
| Chicago, IL | $246.72 | 18,656 | $13.22 |
| Atlanta, GA | $216.16 | 16,116 | $13.41 |
| Houston, TX | $199.05 | 14,937 | $13.33 |
| Dallas-Ft. Worth, TX | $198.89 | 14,763 | $13.47 |
| Unknown | $177.97 | 15,854 | $11.23 |